Keeping ahead of consumer trends in today’s turbulent home improvement market is essential for the growth of any business. The 2025 consumer landscape is more design-conscious and environmentally aware than ever before, resulting in more demand for trade professionals to understand what customers are looking for and how to sell. Smart upselling is an essential element of boosting sales success and customer satisfaction, without increasing your workload. This guide will break down some of the in-demand product features so far in 2025, as well as practical tips on how to present them in a way that adds market value for your customers and ultimately profits your business.
What’s Trending in 2025?
So, how are homeowners looking to transform their homes in 2025? This year’s trends demonstrate that customers are prioritising adding property value, long-term performance, and flexibility within their living space. This means that there is a wide variety of opportunities for trade professionals to upsell.
Sustainability and Eco-Friendly Designs
With an increasing awareness of the importance of sustainability for the betterment of the environment, there is now a widespread desire to make eco-friendly choices in all aspects of life. This also includes design decisions within the home, with many UK homeowners making changes to materials such as bamboo flooring, recycled glass countertops, or repurposed wood. Not only this, but making the switch to energy efficient upgrades to improve the functionality and thermal efficiency within the home to reduce its carbon footprint is a popular choice for property owners.
The government reported that up to 88% of homes in England incorporated some double glazing in 2022, which likely has risen due to its increasing popularity. Therefore, recommending double or triple glazing for their windows, doors or conservatories, as well as additions such as solar panels and smart thermostats, would help reduce your customers’ energy consumption and help to upsell your products. There are a few products that are best suited to this prioritisation:
- Composite Doors – 100% recyclable, often made from recycled wood, plastics, and other eco-friendly materials.
- Aluminium Doors – 100% recyclable, excellent thermal efficiency, recycling aluminium saves significant amounts of energy compared to producing it from raw materials.
- Double Glazed Glass – Excellent thermal efficiency, which leads to decreased energy consumption and therefore lower carbon emissions.
- Timber Windows – Sustainably sourced and has a lower carbon footprint compared to other materials; however, it has lower thermal efficiency.
- Aluminium Windows – Highly durable and recyclable.
- Casement Windows – Often considered the most energy efficient style due to their multiple locking points and tight seals.
Smart Technology
As technology continues to develop, an inclination towards convenience and upgrading the functionality of a home is a priority for many homeowners. Automated systems such as voice controlled lighting, temperature regulation, and security systems not only allow for enhanced comfort but also improved energy efficiency and security.
Outdoor and Multifunctional Living Spaces
Modern homeowners are increasingly looking for spaces that blend indoor comfort with outdoor living. Biophilic design elements such as conservatories, orangeries, extensions, bay windows and bifold doors can create a seamless connection with the outdoors, whilst maximising the amount of natural light in their home. These features not only enhance general wellbeing and comfort due to their closer connection to nature, but also provide a multifunctional living space that can be adapted to evolving lifestyles, from a home office, an entertaining space or a garden retreat. Versatile living areas are a wise investment for homeowners seeking flexibility and adaptability.
Practical Upselling Tips for Installers
- The best place to start when upselling to your clients is to take the time ot educate them on how your products can benefit them during consultations. Display the benefits of your premium options by suggesting the improvements to energy savings, noise reduction, or even enhanced kerb appeal.
- Purely imagining how these features can upgrade their home sometimes can’t be convincing enough to customers. Which is why keeping product samples or brochures with you can help make these benefits feel tangible.
- The vital thing to keep in mind throughout a customer’s consultation experience is to understand, inform, and add value. Therefore, using open-ended questions to help understand the homeowner’s needs can help you tailor your upselling suggestions accordingly.
How Pure Windows Can Help Your Business
In today’s competitive home improvement market, upselling is an essential tool to grow your business strategically. Modern customers are more informed and value-driven than ever before, which is why highlighting the benefits of investing in premium options that offer improved performance, aesthetics, and long-term value is an integral part of the selling process. This also presents the ideal opportunity to not only boost sales but also to increase customer satisfaction by offering energy efficient upgrades, enhanced security features, or versatile living spaces. Pure Windows provide a wide range of high performing and high quality options, including glazing options, windows, doors, and conservatories to make upselling easy. If you are ready to contact us, you can do so via our contact form or over the phone for our Southampton or Poole branch, and our expert team can offer advice on our product range. With Pure Windows, you are guaranteed to get quality products and tools to help reach your business’s potential.
